A SERP, or search engine results page, is the page returned by search engines, like Google, when someone searches for a particular keyword. Websites interested in getting more traffic must strive to appear on page number one of search engines Read more…

Whatever rung you occupy on the corporate ladder, it is essential to keep one eye on the competition. Operating your business blindly only hurts your own performance, and watching out for what your competitors are up to is a great Read more…

It is only two months until Black Friday! In the world of organic search and search engine optimisation, Black Friday is only moments away. As you may or may not know, creating online content and having it rank well in Read more…

Email automation won’t save your actual life (I don’t think), but they can save you from the mind-numbing task of sending the same information over and over again. Once a potential lead, new customer or existing client is scheduled to Read more…

Understand this: your website is the face of your business. Its structure, color, design, and even writing (content) impact the way your audience perceives your brand. That’s why we always stress that your site should reflect your brand style and Read more…

As many small business owners already know, there are plenty of social media hurdles that can upset an effective social media presence. We have out together some tips that can not only help you overcome these hurdles, but also run Read more…

In today’s highly technical digital world, a key factor in any marketing strategy is a solid social media campaign. Now, more than ever, as business owners, we need to shift our focus away from television and print advertising and start Read more…

There are a lot of businesses that are struggling with social media. From knowing what to post, to keeping up with their posting, social media can become very time consuming and difficult to manage. There are a variety of tools Read more…

Questions regarding return on investment (ROI) are some of the biggest hindrance to social media. This is because people do not entirely believe that social media is capable of producing a good ROI. In order to answer questions like how Read more…

Although social media is used by millions of people every minute of every day, there is still a significant number of small businesses that are not using social media for its marketing capabilities. In fact, a recent survey of small Read more…